On Tuesday, Apple announced a special red version of the iPhone 7 and 7 Plus to commemorate the 10-year partnership between the technology giant and RED, an organization that helps fight AIDS.
The special edition iPhones, which feature a red aluminum frame, will come in 128GB and 256GB models starting at $749 in the U.S.
Red phones will be available in stores and online beginning Friday for a limited time, although Apple did not give specific details about the deadline.
An Apple webpage also reveals a red Apple Watch Sport Band, Beats Solo3 Wireless Headphones, Beats Pill+ Portable Speaker, iPod shuffle, iPod nano, iPod touch, and a variety of red cases.
Apple also did not say how much money will be donated to RED through the sales of these special iPhones, However Apple has said it’s contributed over $130 million as part of its partnership with Red, which would make Apple the largest corporate donor in the world for the Global Fund to Fight AIDS.
Along with the RED versions of the iPhone, the company also unveiled a new 9.7-inch iPad with a “brighter” Retina display, It will start at $329 for a 32GB model, the company’s lowest price for a new iPad to date.
Apple also announced Clips, a new standalone application that allows users to create videos designed to share on social networks like Facebook and Instagram. A record 78.3 million iPhones were sold in the last quarter, which it attributes to a strong demand for the iPhone 7 Plus.
However, for the entire fiscal year 2016 Apple’s annual sales declined for the first time since 2001, largely because iPhone sales fell in three consecutive quarters.
IPhone sales make up the bulk of Apple’s business, and some analysts are concerned that the global smartphone market is saturated.
But Apple shares are at an all-time high and have risen nearly 25% so far this year and analysts are optimistic about the next version of the iPhone, possibly called the iPhone 8, which is expected to be released this year.
Image source: Apple.com