Veterans Affairs Canada Releases Remembrance Day iPhone App

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Capitalizing on last year’s entry into social media, Veterans Affairs Canada has released a Remembrance Day iPhone application called “We Remember”.

The department launched a Facebook page last fall called Canada Remembers, and a YouTube channel showing videos with a remembrance theme, after receiving $2.5 million in funding from the Privy Council Office.

Now their Facebook page has 250,000 fans and received 62,000 views of their Youtube videos by people wanting to commemorate those who lost their life for Canada, including the 152 Canadian soldiers who have died in the most recent mission in Afghanistan.

Veterans Affairs’ director of production and outreach, Teresa MacLean,  hopes a this new iPhone application will keep the momentum going.

The app can be downloaded free from Apple’s App Store and allows users to directly access the department’s Facebook page, YouTube videos, Remembrance Day events, as well as the department’s programs and services.

According to MacLean, the app has received rave reviews on iAppcanada.ca. “It’s now rated in the Top 25 at the Apple Store for social networking,” she said.

The department is also launching a Twitter account with a commemorative theme, and last week released a new one-minute video called “I am a Veteran” that focuses on a number of Canadian veterans.

MacLean is confident they can use social media to reach many Canadians that might otherwise not know where to find this information, and particularly the department’s services and benefits available for modern-day veterans.

“I just think it’s a natural fit as we get more people using mobile devices and social media pages,” she said. “If we want to reach out to youth about remembrance and military history, it’s certainly a way of doing that.”

To visit the Canada Remembers Facebook page, see: www.facebook.com/CanadaRemembers and to watch the department’s Youtube video, go to www.youtube.com/veteransaffairsca.

Another way to pay respect on November 11 on social media is to add a  Remembrance Day Twibbon to your Twitter avatar, a digital poppy that gets added to the bottom right of users’ normal Twitter photo or image avatar. To mark the day by adding a poppy, visit http://twibbon.com/join/remembrance-day-poppy.

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