New York, NY – Today, Nielsen announced the launch of Music Connect in Canada— an innovative and intuitive platform that leverages Nielsen’s trusted data and insights to provide the Canadian music industry with a comprehensive view of music consumption information.
Music Connect delivers in-depth and up-to-date data across multiple measurement metrics including streaming, airplay, sales and social media activity for artists, albums and songs all on a fast and user-friendly dashboard.
“Nielsen continues to lead the industry in its ability to measure consumers’ interaction with artist content, and Music Connect is the next step in that progression,” said Paul Shaver, Head of Nielsen Music Canada. “As the music industry landscape continues to evolve, it is paramount that all stakeholders have access to reliable data and insights that can help drive more informed business decisions.”
Music Connect offers all levels of the Canadian music industry – from label executives and managers to promoters, agents and brands – the unique opportunity to search for data in 72 Census Metropolitan Areas (CMAs); monitor music trends on a national or market level; directly compare and benchmark metrics across different albums, artists, and songs; and access over 100 charts including the Billboard Canadian Albums and Billboard Hot 100 charts. Users can also easily navigate between Canadian and U.S. music consumption information all within this one platform.
Music Connect Canada is available now, and will be enhanced with new features every 6-8 weeks to meet client needs.
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.
Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.
By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.
Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.
Source: Red Umbrella PR